A headline like Double Your Ratings seems like it will be followed by a comment like, “Get twice as many listeners.” It doesn’t seem possible, or at least it’s unlikely. But this is not a “get rich quick” scheme. Increasing ratings is not as impossible as programmers and air personalities think.

Most broadcasters immediately think it would require a massive marketing campaign or big-money contest, but it comes down to a) math and b) excellent execution with a laser focus.

Double Your Ratings


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