A headline like “Double Your Ratings” seems likely to be followed by a comment like, “Get twice as many listeners.” It doesn’t seem possible, or at least it’s unlikely. But this is not a “get rich quick” scheme. Increasing ratings is not as impossible as programmers and air personalities think.
Most broadcasters immediately think it would require a massive marketing campaign or big-money contest, but it comes down to a) math and b) excellent execution with a laser focus.
