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By Tracy Johnson

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How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…

Radio stations are stuck in a quiet but growing bind. Features like Second Date Update, Group Therapy, and prank calls…

Every strategy in the recycling section rests on a single foundational premise: You cannot produce “A” level content at the…

Some personalities avoid voice actors for the worst possible reason. Not because the segments don’t work, but because they don’t…

The single fastest way to turn a flat phone topic into a segment listeners can’t leave is to pollify the…

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client…

Horizontal recycling is the practice of carrying content across time slots and days rather than airing it once and moving…

Horizontal recycling is a core part of a solid recycling schedule for programmers and air personalities. To make it easier,…

It’s normal to freak out a little when a new station, personality, or show signs on. The radio pie is…

It’s not unusual to hear a personality or programmer complain that “Nobody Calls.” It’s harder than ever to inspire listeners…

Fair warning before you go any further. If you believe the callers on great radio shows are all spontaneous strangers…

Seminar 2 in the Fill Your Phone Lines series is a practical yet innovative approach to fixing the “Nobody Calls”…

Filling Your Phone Lines is a great thing, but you don’t just want more call volume. Your goal is to…

Now that you understand how to attract more calls (Seminars 1 and 2 in Fill Your Phone Lines), and you…

A heritage bit is one of the most valuable things a show owns. A feature that’s run for years carries…

Some bits age like milk. War of the Roses ages like a soap opera that’s been on the air since…

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