Stop pitching Halloween with a spot schedule. This two-slide PowerPoint template turns your Halloween programming into a sponsor package that a client can understand in 30 seconds and say yes to in one meeting.
Slide 1 is the overview: “[Station] Presents: Own Halloween in [Market].” It frames the season as three signature events, each with a clear job for the sponsor: 13 Days of Halloween (entertain), a Halloween photo contest (engage), and the Halloween Candy Buy Back (give back). Slide 2 is the tier menu: Title Sponsor, Element Sponsor, and Participating Sponsor, each with its assets and a single investment number, plus the results-recap promise that sets up next year’s renewal.
The design is Halloween-themed without being cheesy (dark night background, pumpkin-orange accents, a spider web in the corner), and every element is fully editable.
How To Use the Halloween Sponsor Package Template
- Replace everything in [brackets]. Station name, market, show name, dates, contest category, charity partner, promo counts, prices, and contact information.
- Swap elements if you need to. Running the Scary Movie Bracket instead of a photo contest? Change the card. Keep the three-part structure: entertain, engage, give back.
- Add local proof. Replace the “Why now” line with last year’s results, ratings, or entries. Local results beat national statistics every time.
- Get programming’s sign-off. Every on-air promise on slide 2 should be approved by the PD before it’s pitched.
- Read the speaker notes. Each slide has customization instructions in the notes. Delete them before you send the file to a client.
For the full strategy (tiers, prospect list, pricing approach, timeline, and the recap that sells next year), read The Halloween Sponsor Package.
