One-stop shopping for tools to help radio promotions managers.
DIGITAL MARKETING
Email DRIP Campaign Spreadsheet
Use this spreadsheet to plan an automated email marketing campaign. For details on how to use it, go here.
Social Media Image Sizing Cheat Sheet
Use this as a guide to get the right dimensions on graphics for social media.
PUBLICITY
Press Release Template and Checklist
Use this template to write a press release that is more likely to get attention. Details on how to use it are here.
Download “Press Release Template.xlsx” Press-Release-Template.xlsx – Downloaded 151 times – 54 KB
DATABASE MARKETING
Value of Your Radio Station Database
This calculator will show you the value of the radio station’s listener database. For details on how to use this calculator, go here.
Download “Value of a Fan.xlsx” value-of-a-fan.xlsx – Downloaded 162 times – 11 KB
How Much Do Listeners Really Tune In?
The audience listens far less than you think. Get this infographic, print it, and keep it in front of you at all times to remind you how to program your station or show. For details, go here.
AUDIENCE TARGETING
Audience Persona Worksheet/Template
Use this form to build a target audience persona, as detailed in the seminar on-demand here.
Download “Audience Persona Template.ppt” Audience-Persona-Template.ppt – Downloaded 251 times – 2 MB
