Radio listeners are a picky, fickle bunch. They don’t listen nearly as much as we would like, have little loyalty to even a favorite personality or station, and are quick to tune out anything that annoys them. It’s similar to your loyalty to a “favorite” restaurant. But every radio show can reduce audience turnover by fixing things that drive listeners crazy. Side note: This does not include commercials. That’s another topic.
Reduce Tune Out: Eliminate Things That Drive Listeners Crazy
