When a beloved artist or well-known celebrity dies, listeners don’t just want to hear their music. They want to talk about it. They want to share the first concert they went to, the song that played at their wedding, or the memory of hearing that artist on the radio for the first time. Your job is to give them the microphone to bring the community together, but it has to feel authentic, not opportunistic. Done right, participation can turn a one-day event into a lasting bond between your station and its audience. Driving Listener Participation Without Exploiting the Moment is tricky. Being properly prepared and trained is a huge advantage, but how should personalities handle phone calls?
Celebrity Deaths: Driving Listener Participation Without Exploiting the Moment
