Here’s a little secret that works like a magic trick for radio personalities. At first, it may not make sense. But work with it and you will discover an amazing air personality trick. Eliminate personal pronouns and communication skills will be bigger, bolder, and stand a much better chance of reaching an audience personally and emotionally.

This article explains why personalities should eliminate personal pronouns in their language on-air. Including:

  • Why do personal pronouns sap your power.
  • Examples of how language gets stronger without pronouns.

Eliminate Personal Pronouns

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