Here’s a little secret that works like a magic trick for radio personalities. It really does. At first, it may not make sense. You may think I’m crazy. But work with it and follow along. Soon you will discover an amazing air personality trick. Eliminate personal pronouns and communication skills will be bigger, bolder and stand a much better chance of reaching an audience personally and emotionally.

That sounds too good to be true, doesn’t it? It’s that easy? Sure it is. Follow along.

First, what are personal pronouns, anyway? Personal pronouns are often called the stunt double of grammar. They stand in for the people (or animals) that star in sentences.

There are 12 personal pronouns in all:

I. You. He. She. It. We. They. Me. Him. Her. Us. Them.

Why Personal Pronouns Sap Your Power


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