It doesn’t matter what industry you’re in. Everyone needs to incorporate email campaigns into their marketing strategy. That includes radio stations. And chances are, your station sends emails on a fairly regular basis. But just sending email isn’t enough. They need to be effective. Start by avoiding these common email marketing mistakes.
There’s a common misconception that email marketing is dead. That’s just simply not the case. So for those struggling with an email strategy, there’s a good chance you’re making mistakes.
This is actually good news. It means your station can grow just by making some adjustments.