How do you use your email marketing or station newsletter? Do your emails mostly try and get your users to come to an event or jump through hoops to participate in a contest? It’s time to change that. Most stations naturally tend to promote and hope their pleas connect with at least a few recipients. But you shouldn’t play defense with marketing. You’ve heard the phrase, “The best defense is a great offense,” right? You can use email marketing to boost tune-in occasions. In fact, it is an essential weapon to lure listeners.
Use Email Marketing To Boost Tune In Occasions
