The difference between a compelling storyteller and an ignored one is often whether the story is filled with facts or infused with emotional language. The choice of words is often the most significant factor in communicating so your audience hears it and takes action or disregards it completely. Factual communication is about information. It is dull and fails to connect with the senses. Emotional communication is charged with electricity, stimulating imagination. It paints a word picture so the audience can see it in their minds, as well as hear it.
Example: A Powerful Demonstration About Emotional Language
