Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn’t mean they’ll be compelled to continue listening. That’s why hooks have to target emotions. There are many emotions, but I’m going to show you why going for emotional hooks is the only way to go and identify 8 emotions to target.
When the opening line connects to how the audience feels, there’s a chance to make a meaningful impact.
Human beings are wired to make snap decisions. Is this for me or not? Am I interested or not interested? It’s not a logical decision or calculated decision. It’s an emotional decision.
That’s why logical and informational hooks are a waste of time. Hooks that target emotions are the only way to tilt the scale in your favor.