Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn’t mean listeners will be compelled to stay tuned in. That’s why hooks have to target emotions. There are many emotions, but I’m going to show 8 emotions to target with hooks.
This article shares the 8 emotions to target in the hook. Including:
- The science behind hooking attention with emotional triggers.
- A discussion of each of the 8 emotions.
- Examples of creating strong hooks that get attention emotionally.