Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested, but even if the hook is interesting, it doesn’t mean listeners will be compelled to stay tuned in. Most personalities fill the hook with facts and information, but that doesn’t attract an audience. Human beings make emotional decisions, not rational ones. That’s why hooks have to target emotions. There are many emotions, but there are 8 emotions to target when setting up a segment with the first few phrases.
8 Emotions To Target In The Hook
