Download: Endorsement Ad Rate Raise Conversation Cheat Sheet

1 min read

By Tracy Johnson

Whether you’re negotiating rates with management, AEs, or clients, you need help, and here it is. Review and use this Endorsement Ad Rate Raise Conversation Cheat Sheet before every conversation to get what you deserve.

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Ratings Strategy: Don’t Worry About Burnout. Worry About Burn-In.

How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…

How To Build Your Own Voice Actor Network Without Writing Checks

Radio stations are stuck in a quiet but growing bind. Features like Second Date Update, Group Therapy, and prank calls…

Recycling: The One Hour Radio show

Every strategy in the recycling section rests on a single foundational premise: You cannot produce “A” level content at the…

Managing Questions About Voice Actors

Some personalities avoid voice actors for the worst possible reason. Not because the segments don’t work, but because they don’t…

Show Prep Technique: Pollify The Topic

The single fastest way to turn a flat phone topic into a segment listeners can’t leave is to pollify the…

The 13-Minute Disappearing Act: You Must Increase Show Presence

An Easy System to Archive Content

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client…

Horizontal Recycling: The Day To Day Framework

Horizontal recycling is the practice of carrying content across time slots and days rather than airing it once and moving…

Download: Horizontal Recycling Log

Horizontal recycling is a core part of a solid recycling schedule for programmers and air personalities. To make it easier,…

6 Ways to Win a Programming Battle With A Direct Competitor

It’s normal to freak out a little when a new station, personality, or show signs on. The radio pie is…

Fill Your Phone Lines Seminar 1: Nobody Calls

It’s not unusual to hear a personality or programmer complain that “Nobody Calls.” It’s harder than ever to inspire listeners…

Manufactured Reality: The Case for Voice Actors

Fair warning before you go any further. If you believe the callers on great radio shows are all spontaneous strangers…

Fill Your Phone Lines Seminar 2: Make It Ring

Seminar 2 in the Fill Your Phone Lines series is a practical yet innovative approach to fixing the “Nobody Calls”…

Fill Your Phone Lines Seminar 3: Get Great Calls

Filling Your Phone Lines is a great thing, but you don’t just want more call volume. Your goal is to…

Fill Your Phone Lines Seminar 4: Programming Phone Calls

Now that you understand how to attract more calls (Seminars 1 and 2 in Fill Your Phone Lines), and you…

When a Heritage Feature Needs a Reboot

A heritage bit is one of the most valuable things a show owns. A feature that’s run for years carries…

Feature: War of the Roses (a.k.a. Love Trap): The Complete Execution Guide

Some bits age like milk. War of the Roses ages like a soap opera that’s been on the air since…

Ready to level up your radio career?

Get access to thousands of articles, features, games, seminars, and expert advice from Tracy Johnson and the Insiders team.

Join Now