As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsement ads that sell and entertain.

In this article, I’ll share examples of live radio ads that work for advertisers and listeners. Including:

  • Why personalities must have creative input in endorsement ads.
  • A great ad for a window company that doesn’t sound at all like a commercial.
  • A DeDe In the Morning ad I actually thought was show content!
  • The three keys to a successful and entertaining endorsement ad.

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