Air personalities are taste-making influencers with the power to persuade listeners to take action. And that power can turn into a great source of revenue through endorsement ads.
In this article, you’ll learn how personalities are the fuel for endorsement ads. Including:
- The amazing facts behind air personality influence.
- Radio listeners consider air personalities friends and happily accept recommendations from them.
- Proof from research that endorsement ads on the radio have a powerful impact.
- How personalities and stations can capitalize on this strength.