Air personalities are taste-making influencers with the power to persuade listeners to take action. And that power can turn into a great source of revenue through endorsement ads.

In this article, you’ll learn how personalities are the fuel for endorsement ads. Including: 

  • The amazing facts behind air personality influence. 
  • Radio listeners consider air personalities friends and happily accept recommendations from them.
  • Proof from research that endorsement ads on the radio have a powerful impact.
  • How personalities and stations can capitalize on this strength.


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