How often should Entertainment News be on a radio station? Once a day? Once an hour? Three times an hour? Just in the morning? Or in both drive times? Or how about not at all? How about Entertainment News all day? How about every hour all day?
This article showcases an example of how to extend entertainment news all day to build brand equity. Including:
- Why entertainment mews all day makes sense for some stations.
- Examples of how it sounds when performed well.
- How to develop an image for being THE entertainment station.