How often should Entertainment News be on a radio station? Once a day? Once an hour? Three times an hour? Just in morning? Or in both drive times? Or how about not at all? How about Entertainment News all day? Every hour all day?
The correct answer depends on it’s importance to the station’s brand and whether or not it’s a strategic goal to be known for it. Of course. It also depends on whether or not it’s a strength. Is your station really good at it? And is it presented with enthusiasm? In other words, does it sound great?
Entertainment News 24/7 works well for the right stations. If being known for pop culture is important to your brand image, own it.