Many personalities and programmers discount the value of investing time to create compelling, provocative, and curiosity-inducing teases. Still, everything changes once they experience the power of an incredible tease. Teasing is a crucial skill for nearly all content creators. However, a poor tease is worse than no tease because it adds talk but no value. There are many techniques for creating more effective teases, but one of the best ways to improve is learning to use urgent “action” words that evoke emotion.
Virtually every human decision is based on emotion, not logic. We make choices according to how we feel, not an analysis of pros and cons. Therefore, language that appeals to emotions is far more productive than words and phrases that merely inform.