There’s a rhythm to powerful setups, starting with the hook. Great personalities learn to set up a segment with a strong premise, support it with a “because” statement, and build a bridge to your story with colorful details. Becoming proficient is a little tricky, but every show can do it with some work. The mechanics are explained in a full seminar here, but here’s how Tad, Drex, and Kara Master The Setup on B98.5/Atlanta.
Example: Tad, Drex, and Kara Master The Setup
