Sunday, October 24, 2021

Millionaire Is a Model For Radio Contests

The classic TV game show Who Wants To Be A Millionaire captured the world’s imagination. In fact, it came back with a new host (Jimmy Kimmel). We don't know how popular the new version...

The Phone Isn’t Ringing. Is That A Problem?

It's easy to fall into a trap of judging the success of a talk break by the volume of phone calls. Personalities love to see the blinking lines. But what happens when the phone...

3 Ways To Help Talent Stay Off the Emotional Roller Coaster

Personalities who feel good about themselves and their show are more successful. There's no study that proves this theory, but in working with thousands of radio personalities for decades, I am convinced it's true....

Build A Commercial-Free Strategy To Be Proud Of

Many radio stations build their strategy around being "the most music". But that claim doesn't hold up when listeners compare stations against all other forms of entertainment, not just other radio stations. That's why...

The Art Of Performance: Ranting Is Not Storytelling

Ranting has taken over social media. Isn't it amazing that so many people think their Facebook or Twitter feed is a bully pulpit to try and change your opinion. But it doesn't work, does...

Tips To Improve Morning Show Promos

Promos designed to improve the results for a high profile radio show are important. Positioning personalities and character traits are also important. That means the time devoted to airing morning show promos is valuable....

Helping Air Checkers Learn to Air Check

Attention, Air Checkers! It's time to raise your game. For some, that means you have to start playing the game. Either way, the time is now. Program directors have more responsibility than ever before. They're...

The Fastest Way To Increase Radio Ratings Is to Reduce Tune-Out [audio]

Every time a radio personality turns on a mic, they start over. It's a new challenge, and a new opportunity, to build audience attention starting at zero. That may sound dramatic, but it's true....

Why Your Radio Station (and Your Show) Needs a Mission Statement

Many who follow this site will see the headline and won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring. Few...

Steal This Method On-Air PD’s Are Using to Aircheck Themselves

As job descriptions for radio continue to evolve, duties and tasks pile up for everyone. That's especially true for program directors. In many cases, especially in small and medium markets, a good programmer is...

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Feature: Awards Show Parody

No matter which awards shows are taking place, you can have some fun with it on your show with your own awards show parody....
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