What’s the difference between a break that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That’s the 7-second challenge. Yet just launching a segment with a quick hook isn’t enough to keep the audience leaning for what happens next. Sometimes it’s just a matter of creating external hooks rather than internal hooks.

This article explains simple techniques for creating external hooks. Including:

  • The difference between internal and external hooks.
  • Why internal hooks are death for personalities.
  • Examples to turn weak hooks into great hooks. 

External Hooks vs. Internal Hooks