What’s the difference between a talk segment that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That’s the 7-second challenge. Yet just launching a segment with a quick hook isn’t enough to keep the audience leaning for what happens next. Sometimes it’s just a matter of creating external hooks rather than internal hooks.

This article explains simple techniques for creating external hooks. Including:

  • The difference between internal and external hooks.
  • Why internal hooks are death for personalities.
  • Examples to turn weak hooks into great hooks. 

External Hooks vs. Internal Hooks

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In