Relationship features are all about getting a compelling story on the air. There are many ways to do that, of course. But the difference between an average feature and a compelling one is when the story shines a bright spotlight on the personality. That’s what (show) Gets in Your Business does for you.
Many shows put on a caller with a relationship dilemma or simply a scenario that puts the audience in a difficult position. They then take calls about the situation to discuss the solution.
That’s fine, and it can be effective, but inserting your personality into the feature has more value.
Why Gets In Your Business Works
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