Relationship features are all about getting a compelling story on the air. There are many ways to do that, of course. But the difference between an average feature and a compelling one is when the story shines a bright spotlight on the personality. That’s what (show) Gets in Your Business does for you.
Many shows put on a caller with a relationship dilemma or simply a scenario that puts the audience in a difficult position. They then take calls about the situation to discuss the solution.
That’s fine, and it can be effective, but inserting your personality into the feature has more value.
