Hometown Heroes is a campaign that delivers great stories on the air and increases the station profile in the community. Plus, advertisers and sponsors love it.
This article explains how to execute a Hometown Heroes promotion on the air and extend it to online promotion. Including:
- The Hometown Heroes concept.
- Best practices to make it work most effectively on the air.
- Two Ways to present the promotion.
- How to manage it online.
- The power of this feature on the air is demonstrated with research.
