Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you’ll add to your profile in the community.
In this article, I explain how to execute Hometown Heroes on the air and extend it to an online promotion. Including:
- The Hometown Heroes concept.
- Best practices to make it work most effectively on the air.
- Two Ways to present the promotion.
- How to manage it online.
- The power of this feature on the air demonstrated with research.