Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you’ll add to your profile in the community.
This is a great promotion and works on several levels:
The on-air content is terrific.It’s emotional and provides an original story to be told through your personality.
The online component builds traffic and is driven by listeners and the community. Inspirational messages are the most-shared type of content on social media and this is highly inspirational.
It’s advertiser-friendly. Once established, you should be able to find enthusiastic sponsors.
It builds your database from the responses from applicants.
And, it positions your brand as being involved locally.
Here’s how you can make it work: