Hometown Heroes is a campaign that delivers great stories on the air and increases the station profile in the community. Plus, advertisers and sponsors love it.

This article explains how to execute a Hometown Heroes promotion on the air and extend it to online promotion. Including:

  • The Hometown Heroes concept.
  • Best practices to make it work most effectively on the air.
  • Two Ways to present the promotion.
  • How to manage it online.
  • The power of this feature on the air is demonstrated with research.

Hometown Heroes


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