Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you’ll add to your profile in the community.

In this article, I explain how to execute Hometown Heroes on the air and extend it to an online promotion. Including:

  • The Hometown Heroes concept.
  • Best practices to make it work most effectively on the air.
  • Two Ways to present the promotion.
  • How to manage it online.
  • The power of this feature on the air demonstrated with research.

Hometown Heroes Overview

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