People love to complain, especially about other people. Don’t believe that? Check social media feeds. I Can’t Take It Anymore is a feature that can fit many formats, from male-targeted stations (rock, sports, news) to female stations (AC, Hot AC). It takes on the complexion of the station it’s on.

This article includes details of how to execute this feature idea. Including:

  • Step-by-step instructions for creating and performing this feature.
  • How to get the most value from the feature.
  • Keys to success.
  • Examples of how it sounds on-air.

I Can’t Take It Anymore


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