Juke Box From Hell is just a music feature that lets you play a song you wouldn’t ordinarily get to play. It can turn into a promotion with a grand prize or could just be a daily feature.
It’s best if you have a personal story about the song to put it in context, or you could give more colorful content about it to make the song come alive.
It works for virtually any format, but the more you depend on library content, the more relevant it will be. Classic Hits stations can do very well with it.