The Loser Line is a classic bit that has been around for many years, but has made a strong comeback. This is best for stations targeting women, and usually most effective for those appealing to young adult women, such as CHR or Hot AC shows.

In this article, I explain how to set up and promote The Loser Line. Including:

  • The concept of how it works.
  • Enhancing Loser Line to get more value from it.
  • An example of how it should sound on the air.

How To Perform The Loser Line

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