The Loser Line is a classic bit that has been around for many years, but has made a strong comeback recently. This is best for stations targeting women, and usually is most effective for those appealing to young adult women, such as CHR or (very) Hot AC shows.

It’s an ongoing, recurring feature that you can promote throughout the week. The beauty of it is that you can check in at appointment tune-in time once a week.

How To Perform The Loser Line

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