Never Been Kissed can be a one-day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline. Each day, you’re looking for a listener who has never been kissed. It makes for a great Valentine’s Day promotion because there’s such a unique storyline!
In this article, I share how to execute Never Been Kissed, a terrific promotion for Valentine’s Day or anytime. Including:
- Details about the promotion on the air.
- How to theme the campaign for multiple days in the week.
- Important details and variations for best results.