Many stations run a music feature designed to expand the perception for a deeper library than they really play. By creating an excuse to break format, listeners hear songs they haven’t heard on the air in awhile. Our Tune, Our Song is a feature that is perfect for this purpose.
The feature’s success relies on the air personality’s storytelling skills and their passion for curating the content to make it come alive on the air. If the talent doesn’t love it and invest the time to build the stories, the feature becomes just another content container that frames the music.
But in the hands of a storyteller, this can become The One Thing feature you may be looking for.