Shoes Day is a great feature if you target women. The simple explanation is that a female talent shows off a new pair of shoes each week on the air and online. But there are a few subtle things that make it work…or not.
It’s best if one of the personalities on the show is into style and fashion. Some shows make Shoes Day part of a larger feature, like What A Girl Wants or even inside an Entertainment feature that includes a style and fashion component.
Or maybe you have a Look Book segment.
Regardless of how you use it, is a relatable way to connect with a young female audience and build the character brand for a personality.
Here’s how it works.