Shoes Day is a great feature if you target women. The simple explanation is that a female talent shows off a new pair of shoes each week on the air and online. But there are a few subtle things that make it work…or not.

It’s best if one of the personalities on the show is into style and fashion. Some shows make Shoes Day part of a larger feature, like What A Girl Wants or even inside an Entertainment feature that includes a style and fashion component.

Or maybe you have a Look Book segment.

Regardless of how you use it, is a relatable way to connect with a young female audience and build the character brand for a personality.

Here’s how it works.

How To Execute Shoes Day

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