A lot of shows use wacky news stories as content on a regular basis. Sometimes it’s a kicker story at the end of an information segment. Or maybe there’s a daily stand alone feature like Crooks Are Stupid or Stupid News. Stupid Of the Week takes it a little further by formalizing these stories into a content container, and building brand equity over a longer period of time.

It’s best as a weekly feature, with a pay off at the end of the year. Here’s how it works.

How To Execute Stupid Of The Week

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