A lot of shows use wacky news stories as content on a regular basis. Sometimes it’s a kicker story at the end of an information segment. Or maybe there’s a daily stand alone feature like Crooks Are Stupid or Stupid News. Stupid Of the Week takes it a little further by formalizing these stories into a content container, and building brand equity over a longer period of time.

It’s best as a weekly feature, with a pay off at the end of the year. Here’s how it works.

How To Execute Stupid Of The Week

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In