Text The Truth is a simple, short feature that’s great for solo shows, or multi-personality casts. It’s highly effective, but some shows are reluctant to do it because it’s so easy to do. They think there must be something wrong with it. There’s not. It’s very strong and never really gets old.
You can do it every day at the same time. It holds up. Or you could build a theme day around it like Text The Truth Thursday. Once your audience gets into it, they love it.
The short feature taps into the public’s curiosity of listening to other people’s problems. And it’s a variation on a weekly Confessions feature. However, this is done in short form.
It’s perfect for stations that want the content but don’t have time (or resources) to explore the stories in longer form.