Text The Truth is great for solo shows or multi-personality casts. It’s highly effective, but some shows are reluctant to do it because it’s so easy. They think there must be something wrong with it. There’s not. It never really gets old.
In this article, I explain how to execute Text The Truth as a regular feature. Including:
- An explanation of how the feature works best.
- Tips for execution.
- Examples from stations in different formats.
- How to program Text The Truth.
- Variations to make it fit your format and station personality.
- Resources to get the feature started and keep it fresh.