The Secret Phrase is a good way to turn service information (traffic, weather, news) into an entertaining segment by making it a game. It’s particularly effective for shows that have a separate personality that otherwise repetitive content. And it works great for solo shows that use a weather service or traffic reporter.

This article includes details of how to execute this feature idea. Including:

  • Step-by-step instructions for creating and performing this feature.
  • How to get the most value from the feature.
  • Keys to success.

The Secret Phrase

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