Any format can perform this feature, but it fits best on a station that plays more library material, or has older listeners who like to get nostalgic. Time Machine is exactly what it sounds like, a throwback feature that takes listeners back to another time.

NBC-TV show Dateline plays this game effectively, and is a good example of how to do it well. They do a great job luring their audience through commercials to pay off on the other side. No prizes are needed!

Executing Time Machine

Hey Sorry!

This content is for Basic, Pro, Plus, Basic Annual, Plus Annual and Pro Annual members only.
Sign Up Log In