Prank calls have great appeal for your audience, and can become a fusion-force tune-in appointment that drives your ratings success. But you have to have enough ideas to sustain them. And that can be difficult. Will You Lie For Me is a feature with the benefits of prank calls but without the pressure of coming up with a fresh concept each time.
The feature will sustain itself. That’s what a good content container is for. However, this may be a better weekly feature than daily. The nature of this type of prank call is hard to keep fresh for a daily feature.