You’ve probably seen (or heard of) YouTube star Billy On the Street.

The concept is simple: Billy’s an interesting, fun personality who talks to people on the street, asking them questions and offering $1 for responses. Here’s an example:

There’s nothing wrong with stealing  borrowing a great idea for your show. It makes great audio, and the video version can be terrific for spreading your brand beyond your fanbase.

Executing On the Street

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