Sunday, November 27, 2022

8 Guaranteed Ways To Get Listener Calls

How often do you go into a show or segment knowing that the phone will light up? It's can't-miss content. This topic is going to kill! And... crickets. It happens all the time. How can...

Your Voice Is A Weapon in Communication

Every day, radio personalities go into battle in a war for listener attention. Nobody should go into battle unless prepared to win. So when that microphone turns on, bring out the big guns. And...

The Art of The Tease 2 Seminar on Demand

This seminar builds on the principles in The Art Of The Tease 1. It's loaded with examples of amazing teases from great radio personalities. You'll be able to craft more effective teases to drive...

Key To The Tease: When To Tease

When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, "Because that's where they keep the money." It's a simple concept that broadcasters...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games to play on the radio. It's sticky, drives tune-in, and won't break the budget. This article provides step-by-step details and examples for how...

Finding Your Comic Perspective

HuOne of the main points of my seminar on demand How To Be Funnier on the Radio is the importance of crafting humor to fit the personality of each character on the show. Finding...

How To Be Funnier On The Radio Seminar on Demand

How would you like to cause listeners to spend more time with your show and look forward to every talk segment? Of course, you would. The best way to cause listeners to fall in...

How The Pop Music Cycle Affects Ratings

Music programmers know that the strength of current music is critical to success. The more a station depends on the music, the more the pop music cycle affects ratings. When music goes against the...

Feature: Good News

One of the reasons listeners tune in to the radio is to escape from everyday life and hear something that makes them feel good. This is particularly true in times of stress. So a...

Music Repetition Is A Programmer’s Friend

In some ways, Program Directors are like medical doctors. A doctor's primary goal is to “do no harm”. Removing negatives and potential barriers to listening is an irresistible emotion. But when it comes to...

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