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Air Personality Power Hack: Eliminate Personal Pronouns

This secret works like a magic trick for performers. At first, it may not make sense, but work with it, and you will discover an amazing technique that will serve you forever. Eliminate personal...

Rules of Character Branding

Building a 5-Star Character Brand is a critical step for radio talent to develop a brand. Think of it as a character based on your real life. When building a Personality Profile, several rules...

Show Prep: Ask What Else

Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how...

Feature: Forgive and Forget

Listeners love stories if the story is presented with suspense. (Note: Stories are the "S" in my GIFS system of successful radio show performance). Forgive and Forget is a fresh relationship feature with endless...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively the best-testing trivia game to play on the radio. It's sticky, drives tune-in, and won't break the budget. Before you begin, follow the guidelines for playing games in...

How To Cross-Promote Topics On Social Media

There's no doubt that phone response on radio shows has declined. There are many reasons, but the problem is compounded by changes in listening patterns that have yet to return to "normal" levels (pre-COVID)....

Use This Idea to Get More Local TV Coverage

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of radio listeners. So doesn't it make sense to get on...
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