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One of the main points of the How To Be Funnier on the Radio seminar is the importance of crafting humor to fit the personality of each character on the show. Finding a personality's...

Building a 5-Star Character Brand is a critical step for radio talent to develop a brand. Think of it as a character based on your real life. When building a Personality Profile, there are...

Art of the Tease 2 is filled with tips and techniques for developing creative, effective teases to drive increased engagement and tune-in. https://youtu.be/TwAEhiOr4p8  

Ask most broadcasters about benchmarks and they start talking about features. Semantics, you say. Splitting hairs, you say. In some ways, perhaps that is correct. But they are not at all the same thing....

Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how...

Listeners love stories if the story is presented with suspense. (Note: Stories are the "S" in my GIFS system of successful radio show performance). Forgive and Forget is a fresh relationship feature with endless...

Here’s a little secret that works like a magic trick for radio personalities. At first, it may not make sense. But work with it and you will discover an amazing air personality trick. Eliminate...

How often do you go into a show or segment knowing that the phone will light up? It's can't-miss content. This topic is going to kill! And... crickets. It happens all the time. How can...

Every day, radio personalities go into battle in a war for listener attention. Nobody should go into battle unless prepared to win. So when that microphone turns on, bring out the big guns. And...

When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, "Because that's where they keep the money." It's a simple concept that broadcasters...