James Corden’s Carpool Karaoke is a feature on his television talk show. You may not know the name of his show (The Late Late Show). In fact, you probably don’t because most people don’t. Most don’t even know Carpool Karaoke is part of a show. They think it’s just a feature.
The point is that you may have never heard of Corden if it weren’t for this signature feature. It’s a mini-brand that’s taken on a life of it’s own. It’s become so popular that Apple bought it and has released it as a series on iTunes. And now that there have been billions of views, I think we can declare it a success.
Carpool Karaoke is a great feature. It’s not all Corden does, but it’s what the producers want him to be known for. That’s why it’s the first thing you think of when his name is mentioned. Branded features work.
Carpool Karaoke makes you feel good with a great laugh.
So how can you find that one thing that can be your Carpool Karaoke?
First, understand that features are a powerful attraction for all shows, but especially for new and developing shows. If you’re in the Familiarity Stage of your Personality Success Path, features are almost a necessary thing to advance to the Growth Stage.