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Benchmarks Ideas Library

Feature: Life Hacks

The world is filled of shortcuts, DIY solutions, and unique ways to approach everyday challenges. Everyone is looking for an edge or a way to get ahead. Life Hacks is a feature, phone topic,...

Feature: Random Shower Thoughts

Shower Thoughts are intriguing, humorous, or profound thoughts that tend to hit us in the shower. They're spontaneous one-liners about life and the universe. They can be hilarious on the radio and add to...

Feature: First Caller Of The Year

The First Caller Of The Year feature is a promotion that can last the entire year! It's so easy to do and can be a small thing you become known for year after year. The...

Benchmark: Ideas to End Phone Calls

Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...

Benchmark: 5 Calls Say It All

Finding a conclusion for a topic can be a problem, especially when there are differing opinions about it. Sometimes, it's better to let the segment end without a resolution, but segments are usually more...

Benchmark: See Our Complaint Department

Every show gets complaints. At least, they should get complaints. The key question is how to deal with them. The Complaint Department turns a perceived negative and turns into entertainment that adds to a...

Benchmark: Things We Got Wrong

Does your show need more hooks to be better known and remembered? Benchmarks are memorable things that help the audience remember a show, and the last talk break of the day is a great...

Benchmarks Are Better Than Features

Ask most broadcasters about benchmarks and they start talking about features. Semantics, you say. Splitting hairs, you say. In some ways, perhaps that is correct. But they are not at all the same thing....

Benchmark: Dice Decides

When there is a controversy, disagreement, bet, phone topic, or anything that involves more than one possible solution, Dice Decides can be the tie-breaker. In fact, dice can be a great tool for several...

Feature: Censored Joke Of The Day

The Censored Joke of the Day is a great feature for the right personality. It fits more shows than you might think in a variety of formats. This article explains how to execute the Censored...
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