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Classic Rock Features

Feature: Class Reunion

Here's a terrific feature or promotion for any station that relies on a library of nostalgic songs from the past. It engages listeners, is interactive, and can add interest to an otherwise stale collection...

Feature: Unpopular Opinions / Hot Takes

Here's an excellent weekly segment that works best for male-targeted stations but can be adapted for virtually any format. Unpopular Opinions are edgy comments you want to make but aren't courageous enough to do...

Feature: Say Something Nice

The world is filled with negativity. Every comment triggers anger, vitriol, and trolls. Flip the script with the feature Say Something Nice Day. The concept works for edgy shows (a tongue-in-cheek approach) or shows...

Feature: Behind The Music

Storytelling is a key to personality success, but many shows have a hard time mastering original, organic stories. That's particularly true when it comes to telling personal stories for shows in Stage 1 or...

Feature: Time Machine

Any format can perform this feature, but it fits best on a station that plays a large percentage of library material or has older listeners who like to get nostalgic. Time Machine is a...

Feature: Our Tune, Our Song

Many stations run a music feature designed to expand the perception for a deeper library than they really play. By creating an excuse to break format, listeners hear songs they haven't heard on the...

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air and increases the station profile in the community. Plus, advertisers and sponsors love it. This article explains how to execute a Hometown Heroes...

Feature: Back In The Day Double Play

This solid music-based feature adds depth to a music image by reaching beyond the usual playlist. The Back In The Day Double Play is a terrific feature to launch a music sweep or generate...

Feature: : Mix Tape

For many shows that play music, the best possible games are those that combine personality and music, like this game. Mix Tape is one of those. This article explains how to play the game Mix...

Feature: Love In The 80s

Love In the 80s is a clever piece that could make a fun promo, story, or social media post for stations that play 80s music. I'm thinking especially of Classic Hits and AC stations...
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