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Hip-Hop Features

Feature: Unpopular Opinions / Hot Takes

Here's an excellent weekly segment that works best for male-targeted stations but can be adapted for virtually any format. Unpopular Opinions are edgy comments you want to make but aren't courageous enough to do...

Feature: Say Something Nice

The world is filled with negativity. Every comment triggers anger, vitriol, and trolls. Flip the script with the feature Say Something Nice Day. The concept works for edgy shows (a tongue-in-cheek approach) or shows...

Feature: Behind The Music

Storytelling is a key to personality success, but many shows have a hard time mastering original, organic stories. That's particularly true when it comes to telling personal stories for shows in Stage 1 or...

Feature: Time Machine

Any format can perform this feature, but it fits best on a station that plays a large percentage of library material or has older listeners who like to get nostalgic. Time Machine is a...

Feature: Back In The Day Double Play

This solid music-based feature adds depth to a music image by reaching beyond the usual playlist. The Back In The Day Double Play is a terrific feature to launch a music sweep or generate...

Feature: : Mix Tape

For many shows that play music, the best possible games are those that combine personality and music, like this game. Mix Tape is one of those. This article explains how to play the game Mix...

Feature: The Perfect 10

Here's a perfect feature or promotion for any radio station that relies on a deep library. It engages listeners, is interactive, and can add interest to an otherwise stale library. It's called The Perfect...

Feature: Back of the Vault

The Back of The Vault features a deep dive into an artist’s music library. This can be a great feature for stations with a large music library or a brand that wants to enhance...

Feature: Class Reunion

Here's a terrific feature or promotion for any radio station that relies on a deep library of nostalgic songs from the past. It engages listeners, is interactive, and can add interest to an otherwise...

Feature: I’ll Take You There

Music influences your memories and experiences. When listeners hear a song from the past, they immediately go there. This music feature is to Take You There, wherever the "there" is. In this article, I share...
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