Lottery Ideas

When a lottery gets local attention, there's an opportunity. Regardless of whether it's a big Powerball winner or a state winner that gets "only" a few million, use this Who Was It idea to...

As the Powerball Lottery grows, most radio shows talk about it. Typical breaks include phone topics asking what you'd do if you won. But the shows that win make it special by becoming part...

Your station may consider a lottery promotion that requires purchasing a single ticket. So how do you choose the numbers? As the Powerball jackpot rises, here are some popular ideas to consider: Lottery: How To Choose...

When the lottery reaches certain levels, the public freaks out. As the audience starts buzzing about it, shows should talk about it. But it can be hard to find the right angle and not...

Everyone's going to be talking about it, so merely engaging with a topic like, "What would you do if you won the lottery?" is not enough to win attention. You are better than that....