I love this because it’s like a secret weapon for air talent. When good topics get little or no response, the reason could be that listeners simply can’t think of anything to say. Turning a phone topic into a fill in the blank question can solve that.

In this article, I share a simple technique to cause more listeners to respond on the telephone. Including:

  • How to turn almost any topic into a fill in the blank topic.
  • A real-life example from one of my clients.
  • The I Wish Technique.

Fill In the Blank


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