I was a programming fixer. And you probably are, too. It’s understandable. If only there were a magic wand that would produce the exact sound in our heads. The problem is executing the vision for a great radio station depends on people. Other people. That’s why the best programmers learn coaching skills to help them fix the station.

This article explains how to adjust a fixer mentality to build a dynamic, winning radio brand. Including: 

  • Why programmers should stop trying to get the perfect sounding station. And what to strive for instead. 
  • How to build a winning radio brand one element at a time. 
  • The importance of developing a plan with depth and attacking each task on that list.
  • Keys to executing the strategy with precision and excellence.

The Programming Fixer