Programmers tend to be “fixers”. I’m a programming fixer and many PD’s I work with are, too. It’s understandable. If only there were a magic wand to wave and have everything sounding just the way we have it in our heads.
We listen for things that are wrong, and try to correct them in a never-ending pursuit for perfection.
But that isn’t how it works in real life. Coaching talent is more nuance than a list of things that should be corrected.
Every program director wants to coach great radio personalities. And every program director wants to avoid problems and mistakes on the air.
I have news for you. You can’t have it both ways.
When we put pressure on talent by presenting them with a long list of things to change, it’s rarely a positive outcome.
As a coach, it’s common to listen to a personality and instantly recognize 15-20 things that either should or at least could be better. Everything on the list may be valid, but presenting everything at once is overwhelming and often results in talent “shutdown.” They don’t know where to start.