I was a programming fixer. And you probably are, too. It’s understandable. If only there were a magic wand that would produce the exact sound in our heads. The problem is executing the vision for a great radio station depends on people. Other people. That’s why the best programmers learn coaching skills to help them fix the station.
This article explains how to adjust a fixer mentality to build a dynamic, winning radio brand. Including:Â
- Why programmers should stop trying to get the perfect sounding station. And what to strive for instead.Â
- How to build a winning radio brand one element at a time.Â
- The importance of developing a plan with depth and attacking each task on that list.
- Keys to executing the strategy with precision and excellence.
