The American football season is long. It starts in September and ends in late January or early February with the Super Bowl. So a season-long football promotion is a challenge for many stations. For shows in college towns, it can also be done with the NCAA season.
This article is about a season-long football promotion for team shows. Including:
- An explanation of the idea.
- Who should consider it.
- The twist/payoff.
- Execution tips.