The American football season is long. It starts in September and ends in late January or early February with the Super Bowl. So a season-long football promotion is a challenge for many stations. For shows in college towns, it can also be done with the NCAA season.

This article is about a season-long football promotion for team shows. Including: 

  • An explanation of the idea.
  • Who should consider it.
  • The twist/payoff.
  • Execution tips.

Season Long Football Promotion


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