Radio stations have a tremendous advantage over most businesses. There is a large audience willing to provide feedback if asked properly. Harvest that resource to get free audience research.
This article is about how to get free audience research. Including:
- The type of data and information you can gather.
- What you can learn for programming, sales, and promotions.
- How to create questionnaires that produce actionable data.
- The step-by-step process to design your own survey.
- Three important best practices tips.