Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can you can get free audience research.
It’s great for gathering information to target and program a radio station, as well as gain insight for building your brand’s audience persona.
And free is the right price for most radio station budgets today.
With a little creativity, we can gather data that may be more actionable than projects costing tens of thousands of dollars. Now, don’t launch a survey using your station database to replace a full market perceptual. But use it tactically to gain answers and learn more about the audience.