Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike. But the campaign works anytime. It’s one of those prizes that everyone wants because it saves them money!
Giving away a free tank of gas has been a radio staple for decades, dating all the way back to the gas shortages in the 70s.
An on-site promotion with a gas station/company is the typical execution, but there’s a better way to do it that attracts more response, builds your database and generates new revenue.