The Frozen T-Shirt Contest is a quirky, high-energy stunt perfect for a morning show, but with some creative expansion, it can evolve into a full-fledged station-wide promotion with viral video potential and even a charitable twist. Picture listeners laughing, shivering, and smashing ice blocks—all while your station’s brand gets a cool boost in the middle of summer. Below is a thorough, actionable guide to executing this successfully, including execution tips, management strategies, and innovative ideas to maximize its impact and make it a summer promotion hit.
Summer Promotion: Frozen T Shirt
