In research, listeners almost always respond that “a show that’s funny” is the #1 trait they want  in radio personalities. So it stands to reason that if you’re funnier on air, you’ll develop more fans.

In this article, I share four ways to be funnier on air. Including:

  • Understanding what it means to be funny, and not just trying to be funny.
  • How radio personalities can learn to be funnier.
  • The anatomy of humor and how it applies to radio talent.
  • Why enjoying yourself is addictively, contagiously funny.
  • The most common problem with humor on radio: Complicated stories and Pay Offs.

How to Be Funnier on Air

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