Every spring, the world turns collective attention to the NCAA college basketball tournament. Consumers invest time and attention filling out their bracket promotions, hoping to pick the winners in the pool of 64 teams hoping to win a national championship.
Most of those playing a bracket promotion aren’t big fans of college basketball. But the beauty of bracket promotions is they don’t have to. The pairings are in front of them. All they have to do is choose one. It’s the ultimate play along contest.
But brackets have nothing to do with sporting events. It’s about creating a fun game that everyone can play along with and follow. It wins attention because it causes entrants to become invested in the outcome of something they otherwise may not care about.
And that can work for radio stations.