Every spring, the world focuses on the NCAA college basketball tournament. Consumers invest time and attention filling out predictions for bracket promotions, hoping to pick the winners in the pool of 64 teams hoping to win a national championship. Bracket promotions are addictive, popular, and highly sponsor-friendly. Plus, you don’t have to wait for the Final Four to do it. There are many ways to use this promotional technique.
Game: Bracket Promotions
