Question for Ask The Experts: We don’t get nearly as many phone calls as we used to, and I know you suggest getting callers on early in a segment/topic to get more participation. But that’s hard. There’s a lot going on in the studio, and we don’t take live calls. How do we actually do that?
Answer: That’s a great question. The sooner you demonstrate it’s okay to call, the more likely listeners will call. It’s kind of a chicken-or-egg situation, isn’t it? There are some tricks for this, but not all of them may work for you and your show. Here is how to do it.
