The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format’s natural reach. That’s a great way to increase ratings and potential the fan base.
In this article, I share ideas for how to get more buzz for your contest, including:
- How to name a campaign to increase chances of success.
- Promoting the contest on the air
- How to make the contest more promotable off the air.
- Getting listeners to talk about the contest.