The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format’s natural reach. That’s a great way to increase ratings and potential the fan base.

In this article, I share ideas for how to get more buzz for your contest, including:

  • How to name a campaign to increase chances of success.
  • Promoting the contest on the air 
  • How to make the contest more promotable off the air.
  • Getting listeners to talk about the contest. 

Buzz For Your Contest


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