Getting a Gig is a marketing process that starts when you don’t need a gig. Hundreds (or maybe thousands) of personalities have learned that the hard way this year. So start marketing! And the product is you. One of the basic tools of branding is a robust online presence. That’s why every personality needs a website.
This article reviews the reasons every personality needs a website. Including:
- Why a website is a critical part of a radio personality’s toolbox.
- What should be included and excluded on the site.
- How to set it up so it’s flexible and can grow with your career.